Zitat des Tages über Werbung / Advertising:
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
I walked out with 14 advertising projects.
The chief characteristic of 'The Tribune' under Greeley was an aggressive and even ostentatious purity. 'Immoral and degrading police reports,' and any notices of the existence of the theater, whether in news or advertising, were at first scrupulously excluded.
The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Never stop testing, and your advertising will never stop improving.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Ninety-five percent of the time when I run a contest I've purchased the giveaway prizes with advertising money.
The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
News is what somebody somewhere wants to suppress; all the rest is advertising.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.'
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
The Saudi government uses a lot of British equipment to suppress their own people. But we're happy for our politicians to go on advertising trips to Saudi, selling our weapons at the trade conventions.
I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.
I began illustrating children's books because of a growing disillusionment with the sort of work I was doing in the advertising industry. Book publishing offered me the chance to be far more creative.
'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
I think that my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe in - opportunities to lead and teach.
Ninety-nine percent of advertising doesn't sell much of anything.