Zitat des Tages von Paul Arden:
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.
I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too.
The world is what you think of it. So think of it differently, and your life will change.
Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
Having too many ideas is not always a good thing.
Without having a goal, it's difficult to score.
If you get stuck, draw with a different pen. Change your tools; it may free your thinking.
