We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
Although I had a good job as an advertising manager for a shoe company in Boston, I really liked to fool around with comedy.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
Nothing could be more restrictive than working with people in advertising.
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
I think mobile advertising is going to be huge.
I grew up in a country where advertising doesn't exist.
I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter.
Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
I left advertising as fast as I could in 1961. And I haven't ever thought about going back.
Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just... ugh, you know?
You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
Whether you're a mafia guy or in advertising, you always end up going back to your family.
I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
Tutoring follows the lucrative philosophy of advertising: if you can manufacture a need, people with disposable resources will find ways to fill it.
Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.
When it comes to scaring the bourgeoisie into showing up at the polls, nothing works better than negative advertising.
Picture what this country felt like in the weeks and months after 9/11. Can you imagine anyone even beginning to allow an advertising campaign promoting Islam, being endorsed and supported by a man the feds believe to be a terrorist, on New York City subways?
I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy.
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete.
