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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

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Deutsche Übersetzung

Das Geheimnis aller effektiven Originalität in der Werbung besteht nicht in der Schaffung neuer und kniffliger Wörter und Bilder, sondern darin, bekannte Wörter und Bilder in neue Beziehungen zu bringen.

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Beziehungen / Relationships Bilder / Pictures Das Geheimnis von / The Secret Of Familiär / Familiar Geheimnis / Secret Neu / New Originalität / Originality Putten / Putting Schaffung / Creation Tricky Werbung / Advertising Wirksam / Effective Wörter / Words

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