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David Ogilvy Zitate

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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

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Deutsche Übersetzung

Es ist eine große Idee, die Aufmerksamkeit der Verbraucher auf sich zu ziehen und sie dazu zu bringen, Ihr Produkt zu kaufen. Wenn Ihre Werbung keine große Idee enthält, wird sie in der Nacht wie ein Schiff durchgehen. Ich bezweifle, dass mehr als eine von hundert Kampagnen eine große Idee enthält.

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