Leo Burnett Zitate auf Englisch

Zitat des Tages von Leo Burnett:

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

I regard a great ad as the most beautiful thing in the world.

Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Leo Burnett

What helps people, helps business.

Leo Burnett

Too many ads that try not to go over the reader's head end up beneath his notice.

Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett

There is no such thing as a permanent advertising success.

Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett

Plan the sale when you plan the ad.

Leo Burnett

A good ad which is not run never produces sales.

Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

Leo Burnett