Zitat des Tages über Marke / Brand:
In the old days we were the challenger brand competing against the big banks, but today I go round the world and I sit with governors of central banks and finance ministers and, in some cases, prime ministers. They all know Travelex. We are regarded as the establishment - the world's largest retailer of foreign currency.
I stayed at 'Cosmo' well beyond my internship, moving up the ranks over some 15 years to become books editor, then brand director, then editor-at-large - editing everything from an excerpt of Gore Vidal's memoir to writing some of those juicy cover lines myself.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
I never go to Vancouver without stopping by Thomas Haas' shop for the best chocolate in North America. A former chef patissier at Daniel, he returned to his hometown and created a top quality brand by sticking to his passion.
Pucci was always my favorite brand when I was in college. It has a similar DNA as my label, both in the sexy, uplifting point of view and in the use of color and surface pattern.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
My name became a brand, and I'd love to say that was the plan from the start. But the only plan was to keep writing books. And I've stuck to that ever since.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
Our success as a global brand has been directly related to how we select locations where we are confident our particular clients desire to be. Los Cabos, Mexico is the ideal Engel & Volkers market, growing in popularity among world luxury travelers seeking exceptional properties for second home opportunities.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
But I think there was a sense amongst the House Republicans especially that we didn't just want to be opposed to Bill Clinton; that we wanted to tell the country what we were for and to brand ourselves in a more positive manner.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.
I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.
I made a decision back in 1978 that, in a trade off for money when I directed Halloween, I would have my name above the title in order to basically brand these movies my own.
Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.
I want to make 'Smackdown' the brand to watch, but beyond that main-eventing, 'WrestleMania' is the next step.
Actually, before 'Super 8,' I didn't even have a game console. But now I do. For a kickoff for 'Super 8,' they gave us all brand new PlayStation 3s.
Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.
I come from Texas. We're a different brand of people. You're not changing who I am.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
We have a unique opportunity as Disney because it really is the only true global entertainment brand.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
When we finish this tour we are going to begin writing and go into the studio to hopefully have a brand new Foreigner album out in early spring next year. This will be the first Foreigner album out in about ten years.
It is such a great opportunity to be the face of a brand which I remember wearing as a little kid and running around in half-naked. Bonds is now getting very serious about fitness, and their range is amazing. It's beautiful and comfy.
The debt ceiling at some point has to be raised. I don't think there's anybody that questions the fact that if we ended up getting in a situation where the U.S. government was sending out IOUs like the state of California did at one point, that ends up creating quite a brand problem for our country.
Many people struggle to make hummus that lives up to their expectations at home, and recreating a favourite brand or the stuff from your local deli is almost impossible.
I feel as a brand I'm here to be around for a long time.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
In 1989, SimCity introduced an entirely new brand of game play.
When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.
