Zitat des Tages von Maurice Saatchi:
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
Politics is not a world for the squeamish or fainthearted.
My mother was very protective of her four boys.
Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.
I write in the most distressingly slow way in terms of punctuation and grammar.