John Quelch Zitate – Sprüche auf Englisch mit Übersetzung

Zitat des Tages von John Quelch:

There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.

John Quelch

What you don't do is contacting someone you haven't reached out for 10 years and asking for money.

John Quelch

You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

John Quelch

You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.

John Quelch

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.

John Quelch

The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.

John Quelch

Paying extra for prime placement can often pay off.

John Quelch

I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.

John Quelch

If there is cultural imperialism, it is definitely American.

John Quelch

The only thing you need to set up a business school is a warm body and a piece of chalk.

John Quelch

America's health depends on all businesses, not just healthcare companies, to do their part.

John Quelch

There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.

John Quelch

Every company, large and small, has an impact on health.

John Quelch

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

John Quelch

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

John Quelch

View health as an investment, not an expense.

John Quelch

The opinions of a convenience sample... may not represent all users.

John Quelch

When times are good, there is budget available for increased research on secondary products or customers.

John Quelch

Personal brand equity erodes much faster than corporate brand equity.

John Quelch

Understanding place is critical to achieving corporate growth.

John Quelch

The FTC doesn't regulate political speech.

John Quelch