John Battelle - The experience that a publication creates for its audience is the very essence of th...

John Battelle Zitate

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.

John Battelle

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Deutsche Übersetzung

Die Erfahrung, die eine Publikation für ihr Publikum schafft, ist das Wesentliche der Marke dieser Publikation - und ohne tiefe Verpflichtung wird die Marke dieser Publikation schwach sein. Eine gute Publikation ist ein Veranstalter und ein Schiedsrichter - sie drückt eine Kerngeschichte aus, die für ihre Leserschaft zu einer Art Abzeichen wird.

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