John Quelch Zitate

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

Deutsche Übersetzung

Die Marke Trump ist kompliziert, weil sie eine persönliche Marke mit einer Unternehmensmarke verbindet. Dies bedeutet, dass die Trump-Persönlichkeit den Ruf des Unternehmens auf direktere Weise beeinflusst als Richard Bransons Handlungen, die Virgin betreffen.

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Aktionen / Actions Als / Than Beeinflussen / Affect Corporate Direkte / Direct Kompliziert / Complicated Marke / Brand Mehr / More Meint / Means Persona Persönlich / Personal Richard Ruf / Reputation Sagen / Say Trumpf / Trump Weg / Way Weil / Because Wirkt sich aus / Affects

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