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The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

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Deutsche Übersetzung

Die Marke Trump ist kompliziert, weil sie eine persönliche Marke mit einer Unternehmensmarke verbindet. Dies bedeutet, dass die Trump-Persönlichkeit den Ruf des Unternehmens auf direktere Weise beeinflusst als Richard Bransons Handlungen, die Virgin betreffen.

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