To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.
We were an entertainment brand, and if we were going to compete in an era of incredible growth in the cable industry, I felt we actually needed to be entertaining.
You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
I was admittedly comfortable with Iman Cosmetics being identified as a beauty brand that filled the gap for black women because it was deeply personal for me.
Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.
I think chatbots are the future of engagement between a fan and a brand or celebrity.
I'd definitely love to be a spokesperson for a major beauty brand.
I think the 'Saw' universe, the 'Saw' brand, is too big to just let it just sit there on a shelf.
My favorite brand I have ever artistically collaborated, entertained, and supported over the years is the huge house that Coco Chanel built: Chanel.
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.
My audience expects cold, hard truth. They don't expect me to dance around it. They expect me to say it the way they think it. That's part of my brand. If I don't do that, then my audience goes, 'What's up? Is he sick or something? What's wrong with him?' The entity has a brand.
I think any message behind a lifestyle brand should embrace everyone.
To me, my brand is luxury, it's art, it's women, it's raw, it's urban.
I got a brand new flugelhorn today in this gorgeous case, it's beautiful.
As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.
