Coinbase is 'the' brand in the Bitcoin space. Their founder Brian Armstrong was amongst the first good entrepreneurs to emerge in this space. While others championed ideological or underground/illicit interests, Brian saw an opportunity to change the world for the better and build a big business out of it.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Personal brand equity erodes much faster than corporate brand equity.
I think that, to a lot of people, they don't like my brand of whatever I do. And I think that people - the ones that like me, at least - see me as their brother or their older uncle or their friend or their next door neighbour. I am the quintessential boy next door; I feel that way.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
I'm proud of the fact I was able to surround myself with great people who did great things, and it resulted in the Bulls being a global brand and winning championships and a factor in the community.
If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.
My closet is a sea of black pants, skirts, tops, and bags, so it's great to come across a brand that makes me want to break out of my fashion rut! The Sequence Collection is an accessories line that is all about color, from funky woven bracelets to brightly-patterned bags.
We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories.
Power is winning the battle over who owns the customer: the brand or the retailer.
My eyelashes are divas, so they will like a mascara brand one week or for a month, and then they'll just stop working for it. I go back and forth between Maybelline and Cover Girl, and then I carry around a primer, too.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.
With Martha Stewart, the power of the brand, the power of television, taught me that if you can marry all those ingredients - like you marry a great song with a great artist - and get the right television exposure, then you've got something that really is going to be sustainable. You can expand and blow up.
The IndyMac name had a lot of brand recognition - maybe for the wrong reasons, but there was recognition.
We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.
Growing up in the suburbs, I used to listen to punk rock, Brand New, Taking Back Sunday. And no one from my high school listened to it.
The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it; it seems quite unique, an icon of popular culture being used this way.
The creative brand of Cirque du Soleil is creativity.
I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.
I think among different members there had been concerns that the RSC had grown so large, and it had many members who really didn't have that conservative voting records, which really is a testimony to what a positive brand conservatism is.
I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.
Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.
I love to work with artists that were able to find a brand new name and create something really exciting and fresh.
Merrill Lynch is this hugely prestigious brand.
In Delicious's case, it's a great brand that belongs in Silicon Valley.
I'm an actress, a writer, the editor-in-chief of my lifestyle brand 'The Tig', a pretty good cook, and a firm believer in handwritten notes.
We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.
The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it.
When I get a brand new bag, I wear it for months and months.
Well, my piano's really beautiful. I actually have two pianos. I have a Yamaha upright from the '60s that's blond, wood, and black, and I also have one from the '20s from Chicago - not a well-known brand or anything.
Musically, what happened was this: I retired twice. I retired after The Black Crowes, and I retired after Brand New Immortals. Then, we started buying real estate, which really took up my time. I was busy. I was still teaching yoga, but I was mostly busy running business, and I was fine. I was happy.
It is important for me that I represent a brand that reflects my personality.
The famous convention of 1787 met in Philadelphia to define the additional powers needed to enable Congress to do its job effectively. Instead, the convention proposed a brand new national government.
It's just a great brand with great clothes. I'm just excited they asked me to be part of Penshoppe.
