We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.
Contrary to popular belief, Americans don't hate advertising.
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Telling lies does not work in advertising.
My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively.
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Advertising: the science of arresting the human intelligence long enough to get money from it.
You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
The more informative your advertising, the more persuasive it will be.
Today's smartest advertising style is tomorrow's corn.
I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
I was always interested in art at school, and after year twelve, senior year, I spent three years studying graphic design at college. I worked in advertising for two years but didn't like it much, then began doing a bit of illustration work for various publishers.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
On the advertising side, view count is not the most important thing. It's engagement.
We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Advertising has always been a huge unrecognised source of outdoor relief for the arts.
