Angestellte / Employees Dafür sorgen / Ensure Ihre / Your Linie / Line Marke / Brand Mundpropaganda / Word-Of-Mouth Steht / Stands Verstehen / Understand Werbung / Advertising Zuerst / First
When you create advertising, always start with the words.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
I sort of understand why there is a brotherhood of Hamlets. It's a nice part of acting; you do get to be part of gangs.
Acting is the easiest money you'll ever make in your life, and directing is probably the hardest money.
Whether you like it or not, Paris is the beating heart of Western civilisation. It's where it all began and ended.
No one is going to understand your brand better than you.
Do you know why language manifests itself the way it does in my work? It's because I understand short attention spans.
In time I began to understand that it's when you start writing that you really find out what you don't know and need to know.
Never stop testing, and your advertising will never stop improving.
