Advertising is the 'wonder' in Wonder Bread.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.
While working in advertising, I channelled my creative energy into elaborate escape fantasies: cake making, dog breeding, the Peace Corps.
I know half the money I spend on advertising is wasted, but I can never find out which half.
Advertising generally works to reinforce consumer trends rather than to initiate them.
It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is 'The Star Spangled Banner.'
There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.
It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
Advertising should always be in good taste without a question.
Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.
Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising agencies have done.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
The most common trouble with advertising is that it tries too hard to impress people.
When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
Advertising is the principal reason why the business man has come to inherit the earth.
I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
I long for the day when advertising will become a business for a grown man.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
Advertising is the greatest art form of the 20th century.
If your advertising goes unnoticed, everything else is academic.
If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.
I never want to predict the relationship between music and advertising.
As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.
'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
