Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
I have turned down so many major advertising bids because I think either the time isn't right or I'm not.
Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.
We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.
I studied B.Sc electronics to be an engineer and later did masters in communication and advertising. I loved engineering for what it could accomplish to make our lives easier. But, I realised that it was not my passion.
We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We're inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, 'Gimme, gimme, gimme,' you will always be in short supply.
I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
I have earned wages as a waitress, a nanny, a librarian, a personnel officer, an agricultural laborer, an advertising secretary, a typesetter, a proofreader, a mental-health-care provider, a substitute teacher, and a book reviewer. In and around the edges of all those jobs I have written poems, stories, and books, books, books.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
My father did advertising photography.
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
I'd like my grandkids to be able to watch PBS. But I'm not willing to borrow money from China, and make my kids have to pay the interest on that, and my grandkids, over generations, as opposed to saying to PBS, 'Look, you're going to have to raise more money from charitable contributions or from advertising.'
In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.
Advertising is a wonderful lubricant for business, if it's used properly.
I left school on a wet Thursday afternoon, found a room in a shared house in North London, and started my first job on the following Monday as a courier for an advertising agency.
Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.
As the ratings go up, so does advertising revenue.
Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.
Monetizing by creating more value for a Venmo user makes a ton of sense to me. But other forms of monetization that are more intrusive, like in advertising or something like that, the jury is really still out for me.
Editorial outfits are now advertising agencies.
Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.
I used to run record companies, and I went to the advertising business at 29 years old.
Unlike most traditional, season-long fantasy sports sites, which make most of their money from administrative fees and advertising, FanDuel and DraftKings take a cut of every bet. That is what bookies do, and it is illegal in New York.
The market for local advertising is in the billions.
The organization that I joined when I went to work, the trade association called the Bureau of Advertising, became the first of many over the years in which I was the only woman.
I really love advertising art of the '50s and the way mid-century design was often represented in jazzy, fast art.