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David Ogilvy Zitate

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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy

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Deutsche Übersetzung

Kann Werbung dem Verbraucher ein minderwertiges Produkt aufzwingen? Die bittere Erfahrung hat mich gelehrt, dass es nicht geht. In den seltenen Fällen, in denen ich für Produkte geworben habe, die von Verbrauchertests anderen Produkten auf demselben Gebiet unterlegen waren, waren die Ergebnisse verheerend.

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