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Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

Eric Ries

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Deutsche Übersetzung

Die meisten Unternehmer brauchen nicht so viele Kunden, wie sie denken. Viele Leute denken, 10 ist zu wenig für eine Probe. Aber wenn alle 10 ein Produkt ablehnen, warum reicht das nicht? Wenn Sie 100, 1.000 oder eine Million Kunden haben möchten, müssen Sie zuerst 10 erhalten.

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