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Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Eric Ries

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Deutsche Übersetzung

Unternehmer bezeichnen ihre Idee immer als "das X von Y", also "das Microsoft der Lebensmittel". Und dennoch haben bahnbrechende Innovationen diesen Charakter normalerweise nicht. Meistens, wenn etwas wie eine gute Idee erscheint, ist es wahrscheinlich nicht so.

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