In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.
I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.
NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.
Advertising is speech. It's regulated because it's often effective speech.
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
Some entrepreneurs talk of a high burn rate, high advertising rate, and so on, with no outcome, so it doesn't impress me. But an entrepreneur who has that kind of a feeling of responsibility towards his investors is somebody who will have all my support.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.
This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
When I ran for the Senate the first time, I ran against the wealthiest guy in the state of Vermont. He spent a lot on advertising - very ugly stuff. He kept attacking me as a liberal. He didn't use the word 'socialist' at all because everybody in the state knows that I am that.
In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Advertising moves people toward goods; merchandising moves goods toward people.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Advertising is only evil when it advertises evil things.
I'm Phil Knight, and I don't believe in advertising.
As advertising blather becomes the nation's normal idiom, language becomes printed noise.
Advertising is legalized lying.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old.
Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.