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Rem Koolhaas Zitate

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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.

Rem Koolhaas

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Deutsche Übersetzung

Als Klimaanlagen, Rolltreppen und Werbung auftauchten, dehnte der Einkauf seine Ausdehnung aus, beschränkte jedoch auch seine Spontanität. Und es wurde viel vorhersehbarer, fast wissenschaftlich. Was einst das Überraschendste war, wurde am meisten manipuliert.

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Begrenzt / Limited Die meisten / Most Ebenfalls / Also Einkaufen / Shopping Einmal / Once Erschienen / Appeared Fast / Almost Gewesen / Been Hätten / Had Klimaanlage / Air Conditioning Konditionierung / Conditioning Luft / Air Manipuliert / Manipulated Mehr / More Rahmen / Scale Spontaneität / Spontaneity Überraschend / Surprising Viel / Much Vorhersagbar / Predictable Werbung / Advertising Wissenschaftlich / Scientific Wurden / Became

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