Zitat des Tages von George Lois:
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
'Mad Men' is nothing more than the fulfillment of every possible stereotype of the early 1960s bundled up nicely to convince consumers that the sort of morally repugnant behavior exhibited by its characters - with one-night-stands and excessive consumption of Cutty Sark and Lucky Strikes - is glamorous and 'vintage.'
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
When you create advertising, always start with the words.
People say I'm the original Don Draper. I'm not Don Draper.
If you're working, and you're not trying to be great, give up.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
I've done truth to power all my life. It's got me into trouble, but who cares?
I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
The whole area of creativity is constipated and frightened.
There's no such thing as a cautious creative.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
