Beton / Concrete Gesetz / Law Pflegen / Cultivate Sehr / Very Vage / Vague Vermeiden / Avoid Versprechen / Promise Werbung / Advertising Zuerst / First
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
This is the first convention of the space age - where a candidate can promise the moon and mean it.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
I probably went to musique concrete concerts - though not the very first ones - at the beginning of the 50s.
Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Advertising is the principal reason why the business man has come to inherit the earth.
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Here I am in my first command - a bit dazed but feeling very grand.
