Zitat des Tages von Marshall McLuhan:
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Affluence creates poverty.
The name of a man is a numbing blow from which he never recovers.
The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
The medium is the message.
All media exist to invest our lives with artificial perceptions and arbitrary values.
There are no passengers on spaceship earth. We are all crew.
Money is just the poor man's credit card.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
It is the framework which changes with each new technology and not just the picture within the frame.
Where the whole man is involved there is no work. Work begins with the division of labor.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Publication is a self-invasion of privacy.
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
I don't necessarily agree with everything I say.
Jokes are grievances.
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Advertising is an environmental striptease for a world of abundance.
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
The more the data banks record about each one of us, the less we exist.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
We become what we behold. We shape our tools and then our tools shape us.