Zitat des Tages von Mary Dillon:
Our guests, in fact, who buy online with Ulta Beauty and in our store is our best guest. But what she is buying online is quite incremental. She is not just replenishing like-items: she is buying new and exciting things all the time.
I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.
Most Americans actually need to have both people working, and it's a luxury and something to celebrate if you can make a choice like this. And this choice isn't for everyone. But it's nice to not have to worry about what time does daycare close.
Women in the U.S. are influenced by the same trends - popular culture, runway trends, etc. - and our hypothesis is that she's quite anxious to be able to buy products in her town that perhaps she hasn't been able to in the past.
We are really focused on the beauty enthusiast... but also, as you know, everybody has got a great phone in their pocket. Everybody is taking pictures. Who doesn't want to look good in a picture? I don't know anybody who doesn't.
