Michael Schudson Zitate

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

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Deutsche Übersetzung

Die Wirksamkeit von Werbung hängt von der Menge und Art der Produktinformationen ab, die den Verbrauchern zur Verfügung stehen. Je erfolgreicher das Informationsumfeld des Verbrauchers ist, desto erfolgreicher wird die Werbung.

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C. Wright Mills Charles Horton Cooley Deborah Tannen Ivan Illich Lewis Mumford Robert Staughton Lynd Samuel P. Huntington Talcott Parsons

Ähnliche Themen

Erfolgreich / Successful Hängt davon ab / Depends Information Mehr / More Menge / Amount Nett / Kind Produkt / Product Umgebung / Environment Verarmt / Impoverished Verbraucher / Consumer Verbraucher / Consumers Verfügbar / Available Werbung / Advertising Wille / Will Wirksamkeit / Effectiveness

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