In the past, people used to tell me to shut up a bit. But what I believe is to put out your opinion and let everyone else react. If I'm wrong, I'm wrong.
I've always wondered what it would be like if the Messiah, or Christ Returned, were actually alive and living in our society; who would that person be, how we would identify them, how would they live and what would they believe in, how would society react to them? I decided to try and tell my idea of that story.
Life isn't perfect, of course, but we all know it's how you react to things that counts.
I'm trying to write about serious issues, about Iceland's journey into modernity, about the soul of Iceland - on how people react when they get too much money too quickly and how it affects our culture.
What happens is not as important as how you react to what happens.
If we are to be happy, we must first react against our tendency to follow the line of least resistance, a tendency that causes us either to remain as we are, or to look primarily to activities external to ourselves for what will provide new impetus to our lives.
It is my job to help the players react better.
Businesses can't afford to react to what their customers want; they need to anticipate their needs.