Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
I don't think anyone looks into their family tree and expects it to come up smelling of roses.
The phrase 'perception is reality' is overused generally. But perception can be reality in monetary policy. The bond market doesn't act merely on what it sees. It acts on what it expects of the Fed or the government.
I listen to all sorts of music, but I'm not musically talented. Everyone expects me to be a good singer or musician, but I really am terrible. I'm a great dancer, though.
There have been so few decent films involving Negroes that right away everybody expects every film to do everything. But when you make a flick, there are maybe two things you're trying to put into that flick. You can put the other things in another time.
The world expects India to be one of the leaders in solving the problems of politics and economics. India sits at the high table in most major multilateral deliberations. What India says is heard with attention and seriousness.
There's nothing wrong with taking yourself out of the dating pool. You don't need to be in a relationship because that's what society expects of you or because your grandmother thinks you need to be married by a certain date. Those days are over. Instead, take a step back and say, 'I'm OK alone.'
My audience expects cold, hard truth. They don't expect me to dance around it. They expect me to say it the way they think it. That's part of my brand. If I don't do that, then my audience goes, 'What's up? Is he sick or something? What's wrong with him?' The entity has a brand.
There's the moment in 'Saw' where I get up off of the floor at the end. That was shocking, because no one expects it. I thought they did that really, really well.