Jochen Zeitz - We decided that sports, lifestyle and fashion were three elements that could be mixed...

Jochen Zeitz Zitate

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

Jochen Zeitz

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Deutsche Übersetzung

Wir haben entschieden, dass Sport, Lifestyle und Mode drei Elemente sind, die zu einer einzigartigen Formel zusammengefügt werden können. Das haben wir getan: Machen Sie Puma zu einer sehr sportlichen Modemarke, wenn zu dieser Zeit alle über Sport, Sportleistung und Funktionalität sprachen. Wir sagten: "Es geht um mehr."

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