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Jochen Zeitz Zitate

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The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.

Jochen Zeitz

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Deutsche Übersetzung

Das Unternehmen war bereit, seine Türen zu schließen; Es gab echte finanzielle Not. Andererseits war die Markenbekanntheit hoch, was jedoch negativ war, da Puma als günstig empfunden wurde. Es hatte seinen Gütesiegel verloren. Es war eine bekannte Marke ohne Präsenz.

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Andere / Other Bereit / Ready Bewusstsein / Awareness Echt / Real Finanziell / Financial Gegenwart / Presence Hat verloren / Lost Hätten / Had Hoch / High Marke / Brand Negativ / Negative Not / Distress Ohne / Without Schließen / Close Sehr bekannt / Well-Known Seite / Side Türen / Doors Unternehmen / Company Wahrgenommen / Perceived Weil / Because

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