The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
My greatest strength as a consultant is to be ignorant and ask a few questions.
People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
