With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
I've never been a social bunny. I thrive on work.
Our investments in social justice and basic needs are as vital to our future as fiscal and macroeconomic reforms. A nation deeply divided will not stand. And it certainly will not move forward.
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
So much has changed since the '70s and '80s when it comes to acting and being in the public eye. We'd go out to a restaurant, and there would be five or six people. Now there's a lot more, plus social media, and this desire to bring other people down.
The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete.
The judiciary wields enormous power but is utterly mysterious to most Americans. People know more about 'American Idol' judges than Supreme Court judges. Done right, social media is a high-octane tool to boost civic awareness.
As architects we are often involved in the concrete-steel-and-glass aspect of it, but cities are social structures, and to be involved in imagining the future of cities and the type of relationships and the types of places that we're making is something that intrigues me very much.
