Paul Rand Zitate

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Paul Rand

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Deutsche Übersetzung

Wenn ein Unternehmen einen Zweitrang hat, wird das Logo schließlich als Zweitrang wahrgenommen. Es ist töricht zu glauben, dass ein Logo sofort seine Arbeit verrichten wird, bevor ein Publikum ordnungsgemäß konditioniert wurde.

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