Alain de Botton - The solution as consumers is - perhaps surprisingly - to take adverts very, very s...

Alain de Botton Zitate

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

Alain de Botton

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Deutsche Übersetzung

Die Lösung als Verbraucher ist - vielleicht überraschend -, Werbung sehr, sehr ernst zu nehmen. Wir sollten uns fragen, was wir in ihnen lieblich finden - die Visionen von Freundschaft, Zusammensein, Ruhe oder was auch immer. Und dann überlegen Sie, was uns tatsächlich dabei helfen würde, diese Qualitäten in unserem Leben zu finden.

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