Richard Edelman Zitate auf Englisch

Zitat des Tages von Richard Edelman:

Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we have flat decision-making. It's quick. We don't have to meet quarterly numbers, and it's all about excellence of work for the client.

Richard Edelman

In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.

Richard Edelman

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

Richard Edelman

It's urgent that companies tell their own stories on digital platforms.

Richard Edelman

Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.

Richard Edelman

The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.

Richard Edelman

Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.

Richard Edelman

Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

Richard Edelman

We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better for business, better for our people, and better for our government institutions.

Richard Edelman

I take the subway to work. I fly coach back and forth to Chicago.

Richard Edelman

The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.

Richard Edelman

There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.

Richard Edelman

The media has to go local and go social.

Richard Edelman

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

Richard Edelman

The trust of the mass population can no longer be taken for granted.

Richard Edelman

My daughters will succeed me as owners of the firm.

Richard Edelman

There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.

Richard Edelman

The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.

Richard Edelman

We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.

Richard Edelman

PR is premised on truth, trust, and transparency.

Richard Edelman

Most smart companies should make themselves media companies. That means they put out their own information.

Richard Edelman

As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.

Richard Edelman

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

Richard Edelman

Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar Jeffrey Rosen speak about George Washington and Newt Gingrich and the original intent of the Second Amendment.

Richard Edelman

The number one way to get trust back is to pay your employees well and get them to speak well about the company.

Richard Edelman

Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.

Richard Edelman

Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.

Richard Edelman

Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.

Richard Edelman

We do everything from community management to specific marketing promotions.

Richard Edelman

In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.

Richard Edelman

The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.

Richard Edelman

I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.

Richard Edelman

We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.

Richard Edelman

The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.

Richard Edelman

In a world of dispersed authority, the battle for the truth will be won or lost with the employees.

Richard Edelman

The question for every Olympics is whether the giant investment will pay off in the future.

Richard Edelman