Zitat des Tages von Kevin Systrom:
If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement.
'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.
Instagram is a media company. I think we're about visual media.
Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'.
I think not focusing on money makes you sane because in the long run it can probably drive you crazy.
Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.
A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters.
When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'
Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.
Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished.
Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry.
You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.
Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
It's funny: I was a photographer before I was a programmer.
If you focus on producing a great experience for anyone, that's how you get big.
Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.
Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period.
Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood.
'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.
I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.
Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'
In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
Someone once described entrepreneurship to me as a series of happy accidents.
I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone.
It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.
There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.
I believe photos is one of the underlying things in every social network that becomes successful.
I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world.
People are hungry for what's happening right now in the world.
The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else.
It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it.
Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.