We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
You go into any recording studio in the world, and you see candles, lights, and that Apple light from a Mac.
Music industry's a fragmented mess.
You're only as good as your weakest link in the ecosystem of sound, of audio.
Genres are just names.
Ground zero for me is audio.
Talent is talent.
The whole thing about playlists is what song comes next.