Zitat des Tages von Guy Kawasaki:
A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.
Evangelism is selling a dream.
Companies in Europe should stop trying to do the U.S. version of a European idea.
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize.
Patience is the art of concealing your impatience.
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.'
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different.
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.
Simple and to the point is always the best way to get your point across.
My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true.
What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.
If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.
A good idea is about ten percent and implementation and hard work, and luck is 90 percent.
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
I do have a peripatetic and active intellectual curiosity.
The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all.
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.
The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players.
I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me.
When I finally got a management position, I found out how hard it is to lead and manage people.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
The A-listers and the A+ listers, are reporting the news, they're not making it.
What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy.
The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know.
Not many people agree with what I do.
If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.
It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.
My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.
Entitlement is the opposite of enchantment.