Whatever you do needs to be sustainable over time, and taking the money in the short term and taking it in a bubble - like buying an Internet stock in 2000 - may not be sustainable.
Eliminating fighting would mean eliminating the jobs of the 'fighters,' meaning these guys would not have NHL careers.
What we have tried to instill across the league through ownership and management is that we stand for inclusiveness and to judge somebody on the merits.
We just want to see entertaining, exciting games, and we want the officials to do a good job.
Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.
