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Maurice Saatchi Zitate

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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

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Deutsche Übersetzung

Ich behaupte sogar, dass die Zukunft der Werbung unabhängig von der Technologie darin besteht, jede Marke mit einem Wort zu verknüpfen. Dies ist ein Wort Gerechtigkeit. Es ist das moderne Äquivalent dazu, den besten Standort auf der Hauptstraße zu haben, außer dass die Lage im Kopf ist.

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