Om Malik Zitate

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

Om Malik

Deutsche Übersetzung

Seine Definition kann etwas trübe sein, aber für mich ist native Werbung ein Verkaufsargument, das genau in den Fluss der angezeigten Informationen passt. Es unterbricht nicht - native Anzeigen werden nicht auf dem Bildschirm angezeigt oder getanzt - und der Inhalt ist für den Betrachter von Wert.

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