Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.
I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.
In terms of the timeline, 'The Force Awakens' came out in December of 2015. I got the role in November of 2015. I was auditioning and waiting to hear back when their marketing machine was everywhere. It's like you're going for something that's so high stakes, and you try to remind yourself, 'Okay, stop thinking about it,' and it's everywhere.
I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you'll understand economics, you'll understand marketing, finance, accounting. That, M.B.A. programmes do very well.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
My dad's American, and my mom's French. I lived in France for the first 18 years of my life, then came here to go to school at the College of William and Mary. I studied marketing. I really didn't know what I wanted to do, so I thought that's what I should do - study business - because it would give me the best chance to find work.
There's nothing remotely interesting to me about marketing music as a product.
On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
Actually, I majored in marketing and I have a bachelor of science.
For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.
The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front.
No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
Books are my art. The movie is someone else's art. But it's great marketing for books.
An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
Musicians exist independent of any of the marketing terms or the categorization.
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.