Howard Schultz - Starbucks is not an advertiser; people think we are a great marketing company, but ...

Howard Schultz Zitate

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

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Deutsche Übersetzung

Starbucks ist kein Werbetreibender. Die Leute denken, dass wir eine großartige Marketingfirma sind, aber tatsächlich geben wir sehr wenig Geld für Marketing und mehr Geld für die Schulung unserer Mitarbeiter aus als Werbung.

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