Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.
When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.'
At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.
I learned marketing at my dinner table.
The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.
We are doing very well for our country internationally, but when we are in Jamaica, our athletes are not being looked after. We are selling our country and marketing our country to the world and not being paid for it.
Marketing for a film is tricky because you release stuff without context.
There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.
Don't blame the marketing department. The buck stops with the chief executive.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Many large brands are now just marketing machines for what's being made offshore.
The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!
I never think about the audience. If someone gives me a marketing report, I throw it away.
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.
Never forget this simple truism: Forecasting is marketing, plain and simple.
I didn't dream that I would become the CEO of the company when I joined as a systems marketing engineer back in 1995. Sometimes, I don't really reconcile to it; it's a bit of an odd sensation which is under the surface.
I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.
I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.
Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.
I fundamentally believe that your words have so much credibility if you're not taking money upfront. I feel really comfortable pushing actors and pushing executives and pushing marketing people when we're not going to benefit financially unless the movie works. I feel like that makes the playing field so much more level.
You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.
In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Steve Jobs was the greatest manufacturer of consumer products of his age. His marketing vision put him on par with Henry Ford, and his grasp of the aesthetic component to industrial design far surpassed Ford's.
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.
We are still vulnerable to gender-targeted marketing no matter how carefully we edit our children's bookshelves.
I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
Often it's the case that we have to do a lot of exploration and marketing of the material we publish ourselves to get a big political impact for it.