Zitat des Tages von Ryan Holiday:
The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.
My advice to young people would be this: Don't move to New York. It is not where you will find yourself.
My parents disagreed sharply with me over the decision to leave school.
As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle.
As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity.
What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion.
No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own.
The reality is that the economic situation for millennials is not a good one.
The news is notoriously inaccurate, and our memory of it is even worse.
Bloggers are lazy and greedy.
Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth.
Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court.
I have a pet goat.
Perfectionism rarely begets perfection, or satisfaction - only disappointment.
If you're shameless enough, you can sell anything.
Reddit is like any democratic form of government - unless carefully guarded by its leaders and members, its trusts and privileges can be and often are abused.
Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.'
When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym.
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.
The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial.
Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.
Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols.
Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.
You can't believe your own marketing.
We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day.
We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it.
Growth hackers don't tolerate waste.
I made a lot of money and had a great time playing with the words that make up the news. I exploited the laziness behind the news and people's reading habits.
Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
Do I regret how my life turned out? Of course not - not for a single second.
Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever.
If the media is a farce, why should you be the only one stuck with rules and restrictions?
The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant.
Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory.
In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company.
The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.