Zitat des Tages von Jonathan Ive:
I think a beautiful product that doesn't work very well is ugly.
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
You learn a lot about vital corporations through non-vital corporations.
Designing and developing anything of consequence is incredibly challenging.
The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?'
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
One thing most people don't know is that Steve Jobs is an exceptional designer.
The form of computers has never been important, with speed and performance being the only things that mattered.
It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another.
If doing anything new, you're very used to having insurmountable obstacles.
People's interest is in the product, not in its authorship.
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
I feel that it's lovely when, as a user, you're not aware of the complexity.
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating.
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.
It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.
If you are truly innovating, you don't have a prototype you can refer to.
There is beauty when something works and it works intuitively.
There's no learning without trying lots of ideas and failing lots of times.
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
Our goal is simple objects, objects that you can't imagine any other way.
The nature of having ideas and creativity is incredibly inspiring.
