Zitat des Tages von Katrina Lake:
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.
I find it is a bad habit to look at social media before bed, so I try to read something on paper - not on my phone - before I go to bed.
I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body and my style, and she could find me things I loved. I thought, 'What if everybody had access to this kind of experience?'
When I feel like work and life are both going well, I feel like I can be fully present at both. I think the reminder to me is that both are super important, and I need to be able to feel like I can experience both in the way that makes me happiest. If I'm not happy in one or the other, it really affects the other side.
Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative.
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don't know who's walking in the door on any day, so they lose control.
There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.
Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the company who could benefit from your talents. I believe that paying it forward will serve you well one way or another in the future.
My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.
Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within the company who resembles the leader you'd like to grow to be.
'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.
I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.
