Charles Duhigg - In 1980, a woman promised her dying sister to change how Americans thought about br...

Charles Duhigg Zitate

In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.

Charles Duhigg

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Deutsche Übersetzung

1980 versprach eine Frau ihrer sterbenden Schwester, die Einstellung der Amerikaner über Brustkrebs zu ändern. Dreißig Jahre später ist das Ergebnis - die Susan G. Komen für die Cure Foundation - eine der größten gemeinnützigen Organisationen der USA und einer der erfolgreichsten Erfolge im Bereich Public Health Marketing und der Veränderung der Gesundheitsgewohnheiten.

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