Zitat des Tages von Thomas G. Stemberg:
Typically you see the home office think up some great program but doesn't think through implementation at the store level.
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.
One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.
Of course, losing my father was traumatic. I was an only child. But from the time my father died, my general theme in life has been to turn adversity into opportunity.
